28/11/2016

BREAKING: MTN to increase browsing rate

According to MTN, over 90% of internet access in Nigeria is via mobile. Yet for some reason,
Nigerian-centric apps are not getting as much attention as they deserve . MTN reckons they can remedy this malady with (yet again) another App Discovery platform, which they announced yesterday in Lagos during the launch of the “Apptitude” campaign. The campaign will run from the 1st of May to the 30th of May, 2015.

This is not MTN’s first attempt at curating locally relevant apps as a way of promoting app discovery. The MTN Next App store readily comes to mind.

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